The ownership effect in consumer responses to brand line stretches
An edition of The ownership effect in consumer responses to brand line stretches (1997)
By Amna Kirmani
Publish Date
1997
Publisher
Marketing Science Institute
Language
eng
Pages
30
1-3 of 3 Editions
The ownership effect in consumer responses to brand line stretches
Language: eng
Pages: 30
Published In: 1997
Publisher: Marketing Science Institute
The ownership effect in consumer responses to brand line stretches
Language: eng
Published In: 1997
Publisher: Marketing Science Institute
The ownership effect in consumer responses to brand line stretches
Language: eng
Pages: 30
Published In: 1997
Publisher: Marketing Science Institute