An edition of Management and creative advertising (1959)
Management and creative advertising
some highly personal reflections on management's relationship (or lack of it) with the creative people in advertising
By John Belknap
Publish Date
1959
Publisher
Burns and MacEachern
Language
eng
Pages
45
Description:
This book contains some very practical suggestions for management on how to deal with creative people. The author restricts his remarks to the field of advertising but many of his suggestions apply equally well to other fields. Current research on creativity and its evaluation indicate that to survive, creativity must be carefully nurtured. Mr. Belknap's recommendations are both sound and wise.
subjects: Advertising, copywriting, creativity, management Prublic Relations
People: John Belknap, Art Directors Club of Toronto, J.W Macmillan PhD, Clair Stewart A.C.I.D, Burns & MacEachern Toronto, Taplinger Publishing New York
Places: King City Ontario Canada, Toronto Ontario Canada, New York NY USA
Times: 1959-1960