An edition of Place branding (2009)

Place branding

glocal, virtual and physical identities, constructed, imagined and experienced

By Robert Govers

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Publish Date

2009

Publisher

Palgrave Macmillan

Language

eng

Pages

324

Description:

subjects: Standortmarketing, Case studies, Marketing, Tourism, Place marketing, Markenartikel, Dubayy (united arab emirates : emirate), description and travel

Places: United Arab Emirates, Dubai