An edition of The psychology of entertainment media (2012)
The psychology of entertainment media
blurring the lines between entertainment and persuasion
By L. J. Shrum
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Publish Date
2012
Publisher
Routledge
Language
eng
Pages
364
Description:
subjects: Persuasion (Psychology), Subliminal advertising, Advertising, Mass media, Psychological aspects, Manipulative behavior, Advertising, psychological aspects, Persuasion (psychology), Publicité subliminale, Publicité, Aspect psychologique, Médias, Manipulation (Psychologie), BUSINESS & ECONOMICS