An edition of Relationship marketing (1999)

Relationship Marketing

Strategy and Implementation (The Chartered Institute of Marketing series)

By Martin Christopher,Adrian Payne,Helen Peck,Moira Clark

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Publish Date

May 24, 1999

Publisher

Butterworth-Heinemann

Language

eng

Pages

509

Description:

subjects: Relationship marketing, Marketing, management, Marketing relationnel, BUSINESS & ECONOMICS, Customer Relations, Relatiemarketing