Medicine, the market and the mass media

Description:

"This collection opens up the postwar history of public health to sustained research-based, historical scrutiny. Medicine, the Market and the Mass Media examines the development of a new view of 'the health of the public' and the influences that shaped it in the postwar years. The book looks at the dual legacy of social medicine through health services and health promotion, and analyses the role of the mass media along with the connections between public health and industry. These essays take a broad perspective examining developments in Western Europe, and the relationships between Europe and the USA."--Jacket.

subjects: Social medicine,  Public health,  Mass media in health education,  Health Policy,  Health education,  History,  History, 20th Century,  Health in mass media,  Santé publique,  Histoire,  Éducation sanitaire,  Médias en éducation sanitaire,  Médecine,  HEALTH & FITNESS,  Health Care Issues,  MEDICAL,  Diseases,  General,  Health Care Delivery,  Gezondheid,  Gezondheidszorg,  Gezondheidsvoorlichting en -opvoeding,  Massamedia