Cover of Shopper marketing

An edition of Shopper marketing (2010)

Shopper marketing

how to increase purchase decisions at the point of sale

By Markus Stahlberg,Ville Maila

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Publish Date

2010

Publisher

Kogan Page

Language

eng

Pages

244

Description:

subjects: Shopping, BUSINESS & ECONOMICS, Consumers, Advertising, Point-of-sale, Marketing, Advertising & Promotion, Decision making, Einzelhandel, Verbraucherforschung, Verbraucherverhalten, Einkaufen, Marketingmanagement