An edition of Advanced brand management (2002)
Advanced brand management
from vision to valuation
By Paul Temporal
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Publish Date
2002
Publisher
John Wiley & Sons
Language
eng
Pages
276
Description:
This practitioner's guide goes beyond the basics of branding to reveal the sophisticated branding techniques implemented by some of the world's leading companies. It covers up-to-date strategies such as brand stretching and brand architecture.
subjects: Brand name products, Management, Markenpolitik, Product management