An edition of Consumer behavior and marketing strategy (1990)

Consumer Behavior and Marketing Strategy

By J. Paul Peter, Jerry C. Olson (Mcgraw-Hill/Irwin Series in Marketing)

By J. Paul Peter,Jerry Carl Olson

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Publish Date

April 2004

Publisher

McGraw-Hill

Language

eng

Pages

580

Description:

subjects: Marketing, Consumer behavior, Consommateurs, Attitudes, Strategisches Management, Verbraucherverhalten, Consommateurs - Attitudes