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Cover of Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity

Controversy in Marketing Theory : for Reason, Realism, Truth and Objectivity

For Reason, Realism, Truth and Objectivity

By Shelby D. Hunt

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Publish Date

2016

Publisher

Taylor & Francis Group

Language

eng

Pages

360

Description:

subjects: Philosophy and science,  Marketing,  Philosophie et sciences,  Kontroverse,  Marketingtheorie,  Wissenschaftstheorie,  Mercadeo,  Filosofia y ciencia