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Cover of Media management

Media management

a casebook approach

By Ardyth Broadrick Sohn,Stephen Lacy,Nora J. Rifon,Robert H. Wicks,Jan LeBlanc Wicks,George Sylvie,Angela Powers,C. Ann Hollifield

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Publish Date

1999

Publisher

L. Erlbaum Associates

Language

eng

Pages

388

Description:

subjects: Management,  Mass media,  Case studies,  Management & management techniques,  Media studies,  Mass Communication,  Special Industries Management,  Language Arts & Disciplines,  Language,  Language Arts & Disciplines / Journalism,  Management - General,  Communication