An edition of Capturing customer equity (2006)
Capturing Customer Equity
Moving from Products to Customers
By David Bejou,Gopalkrishnan R. Iyer
0 (0 Ratings)
0 Want to read0 Currently reading0 Have read
0 Want to read0 Currently reading0 Have read
Publish Date
July 27, 2006
Publisher
Best Business Books
Language
eng
Pages
112
Description:
subjects: Customer loyalty, Management, Customer equity, Electronic commerce, Relationship marketing, Customer relations, Customer services, Marketing, Customer relations, management, Valeur du client, Consommateurs, Fidélité, Commerce électronique, Gestion, Marketing relationnel, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior