An edition of Return on investment in meetings and events (2007)
Return on investment in meetings and events
tools and techniques to measure the success of all types of meetings and events
By Jack J. Phillips,M. Theresa Breining
Publish Date
2008
Publisher
Elsevier/Butterworth-Heinemann
Language
eng
Pages
304
Description:
subjects: Evaluation, Seminars, Rate of return, Special events, Trade shows, Business meetings, Congresses and conventions, Service industries, Business & Economics, Business / Economics / Finance, Business/Economics, Business Communication - Meetings & Presentations, Human Resources & Personnel Management, Business & Investing, Business & Economics / Hospitality, Travel & Tourism, Industries - Hospitality, Travel & Tourism, Meetings, Investment analysis, Capital investments, Réunions d'affaires, Évaluation, Salons professionnels, Événements spéciaux, Congrès et conférences, Séminaires (Groupes de travail), Taux de rendement, BUSINESS & ECONOMICS, Business Communication