Kim Kardashian Principle

Description:

How do social media stars attract such obsessive attention -- even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? Celebrity branding expert Jeetendr Sehdev tackles these questions head-on. Sehdev shows why successful images today -- the most famous being Kim Kardashian -- are not photoshopped to perfection, but flawed, vulnerable, and in your face. This perceived transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best -- from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk -- and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

subjects: Social media,  Internet marketing,  Social aspects,  Celebrities in mass media,  Branding (Marketing),  Fame,  Celebrities,  Marketing, social aspects,  nyt:advice-how-to-and-miscellaneous=2017-04-23,  New York Times bestseller,  Fame -- Social aspects,  Stratégie de marque,  Célébrités dans les médias,  branding