An edition of Advertising in the Aging Society (2016)

Advertising in the Aging Society

Understanding Representations, Practitioners, and Consumers in Japan

By Florian Kohlbacher,Michael Prieler

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Publish Date

2016

Publisher

Palgrave Macmillan

Language

eng

Pages

155

Description:

subjects: Advertising, Consumers, japan, Consumer behavior, Older consumers, Population aging