Tomeki

Intercultural Marketing

Intercultural Marketing

Theory and Practice

By Ivana Beveridge

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Publish Date

2020

Publisher

Taylor & Francis Group

Language

eng

Pages

224

Description:

subjects: Marketing research,  Marketing,  Consumer behavior,  Cross-cultural studies,  Consumers,  International trade,  Études transculturelles,  Commerce international,  BUSINESS & ECONOMICS / Consumer Behavior,  BUSINESS & ECONOMICS / International / Marketing,  BUSINESS & ECONOMICS / Marketing / Research