Stakeholder Involvement in Social Marketing

Challenges and Approaches to Engagement

By Kathy Knox,Krzysztof Kubacki,Sharyn Rundle-Thiele

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Publish Date

2020

Publisher

Taylor & Francis Group

Language

eng

Pages

216

Description:

subjects: Consumer behavior, Advertising, Marketing research, Social marketing, Stakeholder management, Social change, Marketing social, BUSINESS & ECONOMICS, Marketing, Research