An edition of Islamic perspectives on marketing and consumer behavior (2015)
Islamic perspectives on marketing and consumer behavior
planning, implementation, and control
By Bikramjit Rishi
5.00 (1 Ratings)
2 Want to read1 Currently reading1 Have read
2 Want to read1 Currently reading1 Have read
Publish Date
2015
Publisher
Business Science Reference, an imprint of IGI Global
Language
eng
Pages
389
Description:
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--
subjects: Consumer, Research, Marketing, Consumer behavior, Consumers, middle east, Islamic countries, history, Consumers
Places: Islamic countries