An edition of Mythmaking on Madison Avenue (1993)

Mythmaking on Madison Avenue

how advertisers apply the power of myth & symbolism to create leadership brands

By Sal Randazzo

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Publish Date

1993

Publisher

Probus Pub. Co.

Language

eng

Pages

289

Description:

subjects: Advertising, Brand name products, Psychological aspects, Psychological aspects of Advertising, Social aspects, Social aspects of Advertising, Symbolism in advertising