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Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age

By Robert Palmatier,Lena Steinhoff

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Publish Date

2019

Publisher

Taylor & Francis Group

Language

eng

Pages

-

Description:

subjects: Marketing,  Customer relations,  Relationship marketing,  Technological innovations,  Marketing relationnel,  Innovations,  BUSINESS & ECONOMICS,  Industrial Management,  Management,  Management Science,  Organizational Behavior,  Research,  General,  Consumer Behavior