An edition of loyalty.com (2000)
Loyalty.com
Customer Relationship Management in the New Era of Internet Marketing
By Frederick Newell
Publish Date
February 22, 2000
Publisher
McGraw-Hill Companies
Language
eng
Pages
325
Description:
"loyalty.com outlines what the new technology means for marketers in every field and provides specific, easy-to-implement techniques to create and implement cost-effective and results-driven CRM (Customer Relationship Management) strategies. Filled with hands-on explanations of sophisticated customer analysis and relationship-building techniques that exploit up-to-the-minute technological advances, it shows you how to give customers what they want to buy as opposed to what you want to sell them - and win customer share as opposed to market share."--BOOK JACKET.
subjects: Commerce, Management, Internet marketing, Klantgerichtheid, Relations avec la clientèle, E-commerce, Consumer Satisfaction, Internet, Kundenmanagement, Methods, Marketing sur Internet, Consommateurs, Customer relations, Public Relations, Interpersonal Relations, Fidélité, Telemarketing, Advertising, BUSINESS & ECONOMICS, Industrial Management, Management Science, Organizational Behavior, Consumer Behavior