An edition of My Life in Advertising & Scientific Advertising (1966)

My life in advertising ; Scientific advertising

By Claude C. Hopkins

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Publish Date

1980

Publisher

Crain Books

Language

eng

Pages

318

Description:

This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).

subjects: Psychological aspects of Advertising, Advertising personnel, Advertising, Psychological aspects, Biography, Advertising, biography

People: Claude C. Hopkins (1866-1932)