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Cover of Positioning

Positioning

The Battle for the Mind

By Al Ries,Jack Trout

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Publish Date

February 1993

Publisher

Warner Books Inc (Mm)

Language

eng

Pages

213

Description:

subjects: Positioning (Advertising),  Reference, Information and Interdisciplinary Subjects,  Marketing - Product Management,  Business & Economics,  Unabridged Audio - Business/Professional,  Audio Adult: Business,  Advertising & Promotion,  Fiction, general