An edition of MasterMinding the store (1997)

MasterMinding the store

advertising, sales promotion, and the new marketing reality

By Donald Ziccardi

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Publish Date

1997

Publisher

J. Wiley

Language

eng

Pages

310

Description:

subjects: Marketing, Sales promotion, Advertising, Retail trade, Commerce de detail, Ventes, Publicite, Promotion, Detailhandel, Advertenties