Cover of Handbook of CRM

An edition of Handbook of CRM (2006)

Handbook of CRM

achieving excellence in customer management

By Adrian Payne

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Publish Date

2006

Publisher

Elsevier Butterworth-Heinemann

Language

eng

Pages

464

Description:

subjects: Customer relations, Management, Relationship marketing, Customer services, Marketing relationnel, Gestion, BUSINESS & ECONOMICS