An edition of Relationship Marketing (2002)
Relationship marketing
dialogue and networks in the e-commerce era
By prathipati suresh
0 (0 Ratings)
2 Want to read0 Currently reading0 Have read
2 Want to read0 Currently reading0 Have read
Publish Date
2002
Publisher
Wiley
Language
eng
Pages
229
Description:
This title explores the growing concept of relationship marketing, defined as the process of creating, maintaining, and enhancing strong, value-laden relationships with customers and other stakeholders. Relationship Marketing explores the concept in theory and practice for use in the e-commerce era. The book offers an understanding of relationship marketing as a business strategy within a framework that integrates marketing, e-commerce, corporate communications, and knowledge management.