The do-it-yourself lobotomy

Description:

An Adweek Book Master the techniques that top companies use to spark creativity In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

subjects: Brainstorming,  Business,  Creative thinking,  Nonfiction,  Success,  Creative ability in business,  Succès,  Pensée créatrice,  Employee motivation,  Créativité dans les affaires,  SELF-HELP,  Creativity,  PSYCHOLOGY,  Creative Ability