1-24 of 418 Books

Strategic writing
By Marsh, Charles,Charles Marsh,David W. Guth,Bonnie Poovey Short

Creative strategy in advertising
By A. Jerome Jewler,Bonnie L. Drewniany

Copywriting for the Electronic Media
By Milan D. Meeske

How to write a good advertisement
By Victor O. Schwab

Breakthrough advertising
By Eugene M. Schwartz,Eugene Schwartz,eugene m. schwartz,Eugène Schwartz

Gabay's Copywriting Compendium
By Jonathan Gabay
Gabay's Copywriters' Compendium
Gabay's Copywriters' Compendium
By Jonathan Gabay
Industrial Advertising Copy (RLE Marketing)
Industrial Advertising Copy (RLE Marketing)
By R. Bigelow Lockwood

Advertising writing
By W. Keith Hafer,Gordon E. White,W.Keith Hafer

Advertising, subjectivity, and the nineteenth-century novel
By Sara Thornton
Masters of Advertising Copy (RLE Marketing)
Masters of Advertising Copy (RLE Marketing)
By J. George Frederick