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business economics marketing industrial

Marketing and the Customer Value Chain

By Thomas Fotiadis,Dimitris Folinas,Konstantinos Vasileiou,Aggeliki Konstantoglou

Building Corporate Identity, Image and Reputation in the Digital Era

By T. C. Melewar,Dennis, Charles,Pantea Foroudi

Business to business direct marketing

By Bernard A. Goldberg,Bernie Goldberg,Tracy Emerick

Contemporary Wine Marketing and Supply Chain Management

By Daniel J. Flint

Rebuilding the Brand

By Clyde Fessler

Understanding and regulating the market at a time of globalization

By Hervé Dumez,Herve Dumez,Alain Jeunemaetre

Selling Power - Marketing Energy Under Deregulation

By Jim Drummond,Fred Hanna

Geeky-girly innovation

By Morinosuke Kawaguchi