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View Managing the Demand-Supply Chain By William E. Hoover,William E., Jr. Hoover,Eero Eloranta,Jan Holmström,Kati Huttunen 
Managing the Demand-Supply Chain
By William E. Hoover,William E., Jr. Hoover,Eero Eloranta,Jan Holmström,Kati Huttunen
View Harvard business review on managing the value chain By 
Harvard business review on managing the value chain
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