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house brands
1-24 of 25 Books
What makes consumers pay more for national brands than for store brands
What makes consumers pay more for national brands than for store brands
By Raj Sethuraman
Why do consumers pay more for national brands than for store brands?
Why do consumers pay more for national brands than for store brands?
By Raj Sethuraman
The relationship between national brand and private label food products
The relationship between national brand and private label food products
By Richard Volpe
The Explosive Growth of Private Labels in North America
By Philip Fitzell
Élelmiszeripari tendenciák, saját márkák
Élelmiszeripari tendenciák, saját márkák
By Judit Nagy
Q&A puraibēto, burando no hōritsu jitsumu
Q&A puraibēto, burando no hōritsu jitsumu
By Yumiko Ichige
Marcas de supermercado
Marcas de supermercado
By Inês Pereira
New directions in advertising
New directions in advertising
By Food Marketing Institute. Research Department
Marca do distribuidor e responsabilidade por produtos
Marca do distribuidor e responsabilidade por produtos
By Fernando Dias Simões
Why store brand penetration varies by retailer
Why store brand penetration varies by retailer
By Sanjay Kumar Dhar
Private label in Europe
Private label in Europe
By Alec Samways
The strategic positioning of store brands in retailer-manufacturer bargaining
The strategic positioning of store brands in retailer-manufacturer bargaining
By Fiona Scott Morton
Quality perceptions of private label brands
Quality perceptions of private label brands
By Abhishek.
Image & commerce
Image & commerce
By Maryse Cuzon,Philippe Jarnoux,Marie-Michèle Lucas,Florent Miane
The effect of store brand share on retail margins
The effect of store brand share on retail margins
By Kusum L. Ailawadi
Brand equity
Brand equity
By Miguel Guillermo Martínez Durán
The U.S. market for private label foods and beverages
The U.S. market for private label foods and beverages
By Richard O'Brien
Del riesgo moral en la relación de las grandes superficies y los productores
Del riesgo moral en la relación de las grandes superficies y los productores
By Andrés Felipe Yáñez Torres
Private label marketing in the 1990s
By Philip B. Fitzell
Private label marketing in the 21st century
By Philip B. Fitzell
The effect of store brand share on retail margins
The effect of store brand share on retail margins
By Kusum L Ailawadi
The market for private-label food and beverages
The market for private-label food and beverages
By Packaged Facts (Firm)