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motivation études de (marketing)

Consumer behavior

By Thomas S. Robertson

Attitude research enters the '80s

By Attitude Research Conference Carlsbad, Calif. 1980.,Attitude Research Conference,Richard W. Olshavsky

Behavioral science foundations of consumer behavior

By Joel B. Cohen

Understanding green consumer behaviour

By Sigmund A. Wagner

The journal of consumer research

By American Association for Public Opinion Research

Perspectives in Consumer Behaviour

By Harold H. Kassarjian

Consumer and Industrial Buying Behavior

By Arch G. Woodside,Jagdish N. Sheth,Peter D. Bennett

Consumer behavior

By Robert John Holloway