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parrainage sportif

Sponsorship in marketing

By T. Bettina Cornwell

Sponsorship

By Guy Masterman

Football, Corruption and Lies

By John Sugden,Alan Tomlinson

Understanding Sport Management

By Trish Bradbury,Ian O'Boyle

Sport Sponsorship Insights

By Norm OReilly,Gashaw Abeza,Mark Harrison

Black Market

By Merl Code

Developing successful sport sponsorship plans

By David Kent Stotlar

Sponsorship Made Simple

By Bob Pritchard

Globalizing sport

By George Harvey Sage

Pearson Canada Supplemental Cases in Marketing, 2007 Edition

By Cindy Stewart