1-21 of 21 Books
New but not improved
New but not improved
By Jonlee Andrews

Product variety management
By Christopher S. Tang
Product choice and product switching
Product choice and product switching
By Andrew B. Bernard
A crossfunctional approach to evaluating multiple line extensions for assembled products
A crossfunctional approach to evaluating multiple line extensions for assembled products
By Kamalini Ramdas
A model-based approach for planning and developing a family of technology-based products
A model-based approach for planning and developing a family of technology-based products
By Vish Krishnan

The innovation imperative
By Susan Walsh Sanderson,Mustafa Uzumeri
Mining your product line
Mining your product line
By Ward A. Hanson
Product line strategies
Product line strategies
By Alf-Erik Lerviks
Productivity growth and product variety
Productivity growth and product variety
By Douglas Addison
Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
Planung und Implementierung standardisierter vs. differenzierter Sortimentsstrategien in Filialbetrieben des Einzelhandels
By Peter Lensker

Managing product families
By Susan Walsh Sanderson

The Profound Impact of Product Line Strategy
By Mr. Paul James O'Connor
Pricing a product line of upgradeable contracts
Pricing a product line of upgradeable contracts
By Sarit Markovich
A model-based approach for planning and developing a family of technology-based products
A model-based approach for planning and developing a family of technology-based products
By V. Krishnan
Positioning and pricing a product line
Positioning and pricing a product line
By Gregory Dobson
Involving physicians in product line marketing
Involving physicians in product line marketing
By Lynne Cunningham

Managing health care costs, quality, and technology
By Mychelle M. Mowry
Internationale Sortimentsgestaltung und -steuerung auf Basis von Category Management
Internationale Sortimentsgestaltung und -steuerung auf Basis von Category Management
By Zsuzsa Németh