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Lee Iacocca

Lee Iacocca

the man, the myth, the corporation : Iacocca's development as an American Western Mythical Hero and the exploitation of this condition in Chrysler television commercials, 1981-1985

By Michael D Fox

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Publish Date

1988

Publisher

-

Language

eng

Pages

121

Description:

subjectsInfluence

PeopleLee A. Iacocca