Calculating the reach and frequency of TV schedules
An edition of Calculating the reach and frequency of TV schedules (1970)
a theoretical approach
By Lawrence Friedman
Publish Date
1970
Publisher
Marketing Science Institute
Language
eng
Pages
16
1-1 of 1 Editions
Calculating the reach and frequency of TV schedules
Language: eng
Pages: 16
Published In: 1970
Publisher: Marketing Science Institute