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Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

By Ronald Faber

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Publish Date

1975

Publisher

Marketing Science Institute

Language

eng

Pages

21

1-3 of 3 Editions

Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

View Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

Language: eng

Pages: 21

Published In: 1975

Publisher: Marketing Science Institute

Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

View Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

Language: eng

Pages: 21

Published In: 1975

Publisher: Marketing Science Institute

Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

View Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix
Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

Language: eng

Pages: 21

Published In: 1975

Publisher: Marketing Science Institute