The effect of store brand share on retail margins
An edition of The effect of store brand share on retail margins (2002)
an empirical analysis
By Kusum L Ailawadi
Publish Date
2002
Publisher
Marketing Science Institute
Language
eng
Pages
39
1-1 of 1 Editions
The effect of store brand share on retail margins
Language: eng
Pages: 39
Published In: 2002
Publisher: Marketing Science Institute