A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan

An edition of A cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan (2000)

cross-national and longitudinal study of product-country images with a focus on the U.S. and Japan

By N. G. Papadopoulos

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Publish Date

2000

Publisher

Marketing Science Institute

Language

eng

Pages

Description:

subjects: Attitudes, Consumers, Consumers' preferences, Consumer confidence