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The strategic positioning of store brands in retailer-manufacturer bargaining

strategic positioning of store brands in retailer-manufacturer bargaining

By Fiona Scott Morton

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Publish Date

2000

Publisher

National Bureau of Economic Research

Language

eng

Pages

41

1-1 of 1 Editions

The strategic positioning of store brands in retailer-manufacturer bargaining

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The strategic positioning of store brands in retailer-manufacturer bargaining

Language: eng

Pages: 41

Published In: 2000

Publisher: National Bureau of Economic Research