New Television, Globalization, and East Asian Cultural Imagination

Description:

This book challenges assumptions that have underpinned critiques of globalization. Combining cultural theory with media industry analysis the authors set out a groundbreaking account of how the medium of television is evolving in the post-broadcasting era, and how programming ideas are creatively redeveloped and franchised in East Asia. While many of the television programs, formats, and genres in this study originate from Western origins, it is their reception and adaptation within East Asia that illustrates what the authors term the East Asian cultural imagination.

subjects: Popular culture,  Plots, themes,  Television programs,  Cultural studies,  Media Studies,  Television,  Social Science,  Sociology,  East Asia, Far East,  Ethnic Studies - General,  Social Science / Media Studies,  media studies; cultural studies,  Popular culture, asia

Places: East Asia