Tomeki
Cover of Focus groups

Focus groups

theory and practice

By David W. Stewart,Prem N. Shamdasani,Dennis W. Rook

0 (0 Ratings)
7 Want to read0 Currently reading0 Have read

Publish Date

2007

Publisher

SAGE Publications

Language

eng

Pages

200

Description:

Stressing the interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this work provides a systematic treatment of focus group interviews within the context of social science research and theory.