What would Google do?

Description:

A bold and vital book that asks and answers the most urgent question of today: What Would Google Do?In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google — the fastest-growing company in history — to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything — from corporations to governments, nations to individuals — must evolve in the Google era.Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question.The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.

subjects: Business,  Creative ability in business,  Finance,  Google,  Information technology,  Management,  Nonfiction,  Technological innovations,  Ledning och organisation,  Informationsteknik,  Gestion d'entreprises,  Innovations technologiques,  Creativite,  Elektroniska tja˜nster,  Technologie de l'information,  Technological innovation,  INTERNET,  Créativité,  Elektroniska tjänster,  Information technology, management,  Leadership,  Google (Firm)