CONSUMER CULTURE AND POSTMODERNISM.

Description:

"If a society is postmodern, it must prioritize the consumption of resources in everyday life. In this view, mass media advertising and market dynamics lead us to a constant search for new fashions, new styles, new sensations, and new experiences. In this volume, Featherstone examines the idea of a postmodern society. He explores the roots of consumer culture, how it is defined and differentiated and the extent to which it represents the arrival of a "postmodern" world"--The publisher.

subjects: Popular culture,  Postmodernism,  Consumers,  History,  Consumption (economics),  Social evolution,  Attitudes,  Consumers--attitudes,  Popular culture--history,  Popular culture--history--20th century,  Consumers--history,  Consumers--history--20th century,  Cb430 .f44 2007,  306