An edition of The international brand valuation manual (2009)
The international brand valuation manual
a complete overview and analysis of brand valuation techniques and methodologies and their application
By Gabriela Salinas
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Publish Date
2009
Publisher
Wiley
Language
eng
Pages
448
Description:
A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.