An edition of The international brand valuation manual (2009)
International Brand Valuation Manual
a Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications
By Gabriela Salinas
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Publish Date
2013
Publisher
Wiley & Sons, Incorporated, John
Language
eng
Pages
448
Description:
A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.