Global Electronic Commerce

Description:

"Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology - attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface.". "Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionalize the selling and delivery of their products and services."--BOOK JACKET.

subjects: Commerce,  Commerce electronique,  Marketing & Sales,  Electronic commerce,  Marketing,  General,  E-commerce,  BUSINESS & ECONOMICS,  Internet,  Distribution,  Aufsatzsammlung,  Globalization,  Commerce électronique,  Case studies