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Cover of The Mesh

The mesh

why the future of business is sharing

By Lisa Gansky

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Publish Date

2010

Publisher

Portfolio Penguin

Language

eng

Pages

257

Description:

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root - one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will soon dominate the future of business.