An edition of Your Google game plan for success (2010)

Your Google game plan for success

increasing your web presence with Google AdWords, Analytics and Website Optimizer

By Joe Teixeira

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Publish Date

2010

Publisher

Wiley Pub.

Language

eng

Pages

434

Description:

Presents strategies for writing a successful Internet advertising campaign using Google AdWords and explores the technology of Google Analytics and Google Website Optimizer.

subjects: Statistical services, Web usage mining, Internet users, Google Website Optimizer, Google Analytics, Statistics, Data processing, Computer programs, Internet searching, Google AdWords, Internet marketing, Electronic commerce, Internet advertising, Web site development, Google