An edition of The dream society (1999)
The dream society
how the coming shift from information to imagination will transform your business
By Rolf Jensen
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Publish Date
1999
Publisher
McGraw-Hill
Language
eng
Pages
242
Description:
subjects: Concurrentie, Business forecasting, Social aspects, Bedrijfscultuur, Social change, Forecasts, International Competition, Twenty-first century, Social prediction, Bedrijfsleven, Information society, Electronic information resources, Voorspellingen, Corporate Identity, Verbraucher, Szenario, Wettbewerbsstrategie, Emotionale Werbung, Emotionale Produktdifferenzierung, Marketingstrategie, Verbraucherverhalten, Emotionales Verhalten, Prognose, Symbolism in advertising, Communication and culture